Our team drives revenue and supports retention through
strategic marketing and communications initiatives for
prospective and current undergraduate students, working closely with Student Services and Enrollment Management, Student Life, and University Communications.
Upcoming Changes
New in January 2025: We are transitioning to a weekly assessment of project requests rather than daily. Each submission will be evaluated based on strategic impact, team capacity, and other key factors. Please note that we often receive more requests each week than can be accomplished or reviewed, and not all projects will be approved or completed within the requested time frame. We appreciate your understanding as we shift to a strategy-based approach and prioritize our efforts.
Templates—coming soon! Over the winter and spring terms, we will be developing and rolling out a suite of strategic templates to enable units to create University-branded materials for day-to-day, on-demand use on smaller efforts. Templates will cover a wide range of materials ranging from digital displays to flyers appropriate for events engaging less than 100 participants. We'll share more details as this initiative evolves so stay tuned!
Future changes: We are currently adjusting workload processes and team responsibilities to prioritize strategic initiatives while addressing the need for certain tactical efforts. As this shift is established, we will be communicating with unit leaders and Wrike users with additional details. We appreciate your patience during this transition.
Submit a Request
Please choose an option below based on your affiliation with Student Services and Enrollment Management (SSEM), Student Life, or with a student club or organization.
To support revenue and retention efforts across the Student Services and Enrollment Management and Student Life divisions—especially during peak periods—we’ve established submission deadlines for projects needed within the first month of each term.
The dates below enable us to effectively assess and prioritize projects across units to inform whether they can be completed by Strategic Communications and Marketing, addressed at the unit level, or reassessed. Please submit your marketing and communications requests, including all necessary details, by the deadlines listed:
- Spring 2025 (classes start Mar. 31, 2025): Submit requests by Feb. 14, 2025.
- Summer 2025 (classes start June 23, 2025): Submit requests by May 2, 2025.
- Fall 2025 (classes start Sept. 29, 2025): Submit requests by Aug. 1, 2025.
- Winter 2026 (classes start Jan. 5, 2026): Submit requests by Nov. 7, 2025.
Additional Considerations
Certain projects may require extended timelines due to their complexity or external dependencies. Several notable areas are highlighted below.
- Vendors: Initiatives involving external vendors may require additional time for procurement, contracting, legal and IT processes and reviews.
- Printing: Large-scale printing projects typically need three to six additional weeks to produce after work is completed based on printing complexity and vendor production capacity.
- New marketing campaigns: Strategic campaigns requiring new messaging, creative assets, multi-channel promotions, and/or
technical infrastructure to deliver a cohesive audience experience often need six months or more for effective deployment after project agreement and goal setting.