Attracting future Ducks through data-driven initiatives that connect creativity with authenticity.
The SSEM MarComm team collaborates across campus units to deliver initiatives that inspire and convert prospective undergraduate students to become Ducks. Using modern, integrated marketing strategies, we unify the prospective student experience through communications to foster meaningful connections and create moments of brand delight.
The team also directly supports SSEM units with communications to achieve their current student retention efforts.
Our work is guided by these philosophies:
- Impact over activity (less is more)
- A digital-first mindset (aligned with Gen Alpha and Gen Z)
- Insight-led innovation (using data to anticipate and adapt to trends)
- Proof-driven storytelling (showing value through evidence, not vanity)
- Authenticity over triteness (real student voices over pure brand curation)
Zeel Patel
Associate Vice President
Vacant
Associate Director, Content Marketing and Ops
Casey McGuire-Turcotte
Strategic Communications Coordinator
Christie Costello
Digital Communications Manager
Joel Youngblom
Developer
Jon Bowman
Digital Communications Manager
Leah Olson
Graphic Designer
Tony Herrig
Developer
Travis Worrell
Photographer and Videographer